Digital Marketing Done Right

Anyone nowadays can build a website, but constructing and designing web pages will get you designed web pages, and not necessarily results. Results are delivered when an equilibrium combination is reached – one that carries a designed website that is based on a carefully created business identity, with laser-focus of SEO to create traction and attract growing traffic. This online identity must be accompanied by additional marketing instruments to create a unified feeling, all of which together assemble the complete marketing portfolio of a business. We are here to help you understand a little more, and to enjoy the result, as well as the road to it.

An accurate marketing array is the result of an assembly of three main components: First, a substantiated SEO technique must be employed to attract quality audience to the site, both in terms of the level of match of the audience to the products offered by the website, and the time that customer has to spend on the page. Then, the marketing array related to the technical and graphical aspect, that allows the customer to browse through the site easily, using an effective and easy-to-use user interface that communicates the message without over-burdening. The third part is the Call to Action, where we expect the customer to leave his or her comfort zone and translate what is presented into an effort of calling, mailing or making a purchase. While the process seems straightforward, it requires deep thinking and many subliminal meanings that hide in plain sight.

Every website needs people to visit it, and furthermore, it is important that these visitors will be members of the site’s target audience. A website target audience is categorized in two: the target audience of the product, and the target audience to which the website is graphically appealing. SEO can help with both. In the bottom line, the one that truly matters, the visitor that will enter your site with preexisting knowledge of the contet he or she is going to read, will be more comfortable moving around it, and by such, will be more likely to perform an action.